Two of the best sessions I attended was Parts I and II of an IBM marketing stint by the Notes/Domino (Microsoft Inquisition) sales team.
They talked about IBM market shares, industry predictions/stats (interesting to note btw that IBM are nearly suing Gartner because of a couple of "wrong" reports Gartner published quite widely). Some facts :
o Based on industry data, the TCO difference per user between a Domino and an Exchange shop is less than 60 cents (Domino @ $153.16, Exchange $153.70).
o Average cost of migration per user is $300.
o The cost of migration of applications from Domino onto a non-Domino platform, for a 2500 applications environment of average complexity, is about $6 000 000.
IBM are now also doing Notes applications migration cost analyses (the like EMC have recently done for us) with obviously the aim of convincing existing customers of the lack of value there is in the migration.
IBM can also help provide the ammunition required by their "allies" - ie. strategists - in their customer communities to help gain buy-in for Domino at decision-making levels in the company. This is one offer I will be happily taking advantage of over the next 4-6 weeks! If not the content, the approach I'm sure will help : )
Overall, the team seemed geared up to pull off some extreme IBM marketing over the next few months and will be doing anything short of dropping pink flyers from helicopters to make sure the world out there knows that Notes 8 is beautiful, Symphony beyond Office and Sametime Embedded a "first class citizen" :D
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