Mobile Everything

The Lotus Mobility Portfolio session covered a lot of old ground that we've already blogged about at the LoLa conference last year, but there were a couple of interesting nuggets to make the 2 hours worthwhile...

There was an amusing* 6 minute clip that explains Lotus Mobile Connect better than anything I can write here. View it here

Also some good tools that the presenter uses that we should look at as we start to get more serious about mobile devices (is Col reading this?)

• www.testiphone.com - allows simulation and testing of many different devices
• www.mymobiler.com - iPhone simulator
• www.useragent.org - useful when developing websites that may be displayed on many different devices

One area that we haven't spent much time thinking about is that last one on the list. Let's take a real world example - www.MyMMs.com. Right now the site is optimised for 'standard' browsers on traditional deskops and laptops, and works great. But what if you're out and about? If someone suggests that it would make a great valentine gift? Try it on your phone now! You might buy if you can use the site right then and there, but if it's a frustrating experience would you always get onto a 'real' PC and follow though?

With the enormous growth of mobile devices and netbooks, are we missing out on impulse sales just because the site is inaccessible to mobile browsers? If this isn't a problem for us now I'm willing to bet that it will be - and surprisingly soon.

IBM has a solution for this, and I'm sure others do too. What's even better though is that tools exist to measure the number of site hits that don't result in a sale, and also to measure the browser configurations being used to access the site. But is anyone looking?

* this is the special definition of "amusing" that only applies after 2 hours of Security presentation